Dashboard: Strategic Advantage in One Screen
Your home base.
Demographics.
The Demographics section of your Dashboard takes a bird’s-eye view of your entire data segment. By hovering over any one bar you can see a count of any of the overall demographics in your region.
Top Scores.
Top Scores are pulled from our collection of national issue models, and they’ll help calibrate your messaging and serve as your go-to resource for the development of niche communications.
Turnout.
If you’re most interested in whether or how an individual is likely to vote, you can utilize the Turnout Likelihood section of your Dashboard. Here, you can instantly grasp the relative density of likely voters for targeting.